Part of the Star Wars Universe. This figure has the characteristics of being cunning to outwit his opponents; he's part of the Kylo Ren world.
Even if your clients aren't familiar with him as part of Star Wars, they will use this miniature in battles or represent a formidable foe. Don't think too literally about this as well - adult clients use this to represent the dark parts of their brain, such as the struggle with mental illness.
Ap'lek® is a registered trademark of Disney®